Scope: This policy is directed to:
- web pages or other internet services located on servers within the unl.edu domain, the official domain of the University of Nebraska-Lincoln
- University web sites outside the unl.edu domain that use approved UNL trademarks in their domain names
- web pages prepared for any organization or activity receiving University funds or with funds maintained in the UNL financial system
- faculty, staff and student web pages on servers connected to the UNL campus network
All public web services are official “publications” of the University. Compliance guidelines can be found in the UNL Toolbox and Brand Guide.
Public web services are considered a virtual facility of the University.
General Guidelines: Identifying or referencing another University or non-University entity by displaying a logo or link or content about that entity is permitted on UNL public web pages only if the teaching, outreach or research mission of the University is enhanced.
Advertising: Offering space on a web page to another entity for the primary purpose of promoting the entity, or goods or services offered by the entity, in exchange for money, goods or services.
Sponsorship: Temporarily acknowledging on a web page another entity for support given to the University’s mission in the form of a donation of money, goods or services associated with a University event, project or product.
Usage Fees: A provider will not assess a usage fee against another University department or official student organization in exchange for recognizing the entity on its web site unless governed by a UNL-approved contract or Board of Regents approval.
Approved Advertising Fees and Taxes: The default distribution of any revenue received for approved advertising is: 75% to the provider, 25% to Information Services. The Vice Chancellor of Business and Finance will negotiate revenue distributions for special cases. The sale of advertising may be subject to unrelated business income tax; providers are responsible for all tax payments and liabilities.
Responsibility: It is the responsibility of the provider to comply with this policy, regardless of where the provider’s web content resides.
Enforcement: A provider in violation of this policy will first be notified by the Vice Chancellor of Business and Finance and will be requested to take appropriate corrective actions. Failure on the part of the provider to come into compliance may result in disciplinary actions by University officials.
Glossary of Terms:
- Sponsorship – temporarily acknowledging on a web page another entity for support given to the University’s mission in the form of a donation of money, goods or services associated with a University event, project or product.
- Advertising – offering space on a web page to another entity for the primary purpose of promoting the entity, or goods or services offered by the entity, in exchange for money, goods or services.
- Provider – any University department or organization, including ancillary and auxiliary units as well as any official student organization that has web content accessible to the public.
- Another Entity – a person, company (public, private or nonprofit) or organization.
- Usage Fee – a pay-per-unit charge, e.g. number of hits, length of time an image is displayed, number of forms submitted.